Cherry Central Cooperative selects new president and CEO
Cherry Central Cooperative selects new president and CEO
Cherry Central Cooperative named Helena Beckett as its new president and CEO, effective today.
Beckett brings more than two decades of experience in the fresh produce and retail industries, with a strong track record of driving growth, building high-performing teams and developing strategic partnerships across national retail markets. Most recently, she served as director of retail sales at BrightFresh Microgreens, where she led significant revenue growth, expanded national retail partnerships and helped drive the company’s marketing and digital commerce strategy.