RETAIL VIEW: H.E.B. to launch discount format
RETAIL VIEW: H.E.B. to launch discount format
On May 5, H.E. Butt Grocery Co., the well-known San Antonio, TX-based regional retailer, is slated to open its first Joe V's Smart Shop, billed as a discount supermarket.
The first store will open in Houston, and press reports indicate that it has a warehouse look. H.E.B. executives did not return phone calls or e-mails from The Produce News by press time, but they have been quoted in the Texas consumer press about the new format.
The first store will open in Houston, and press reports indicate that it has a warehouse look. H.E.B. executives did not return phone calls or e-mails from The Produce News by press time, but they have been quoted in the Texas consumer press about the new format.