Superfresh Growers is preparing for a larger Northwest blueberry crop in 2026, with the season expected to begin earlier than usual and volumes significantly above last year. The company anticipates the first shipments from its Norris Farms program around June 8, roughly seven to 10 days ahead of the historical average. Warmer conditions in winter and spring accelerated crop development throughout much of the region. Overall blueberry volume is projected to increase 26 percent compared to last season, with organic production expected to rise approximately 65 percent.

In late May, ocean liners loaded with Peruvian avocados were steaming toward the United States with significant supplies expected by the end of the month as production moves toward its peak summer shipping months.

It is no breaking news that the biggest differentiator a supermarket has is its fresh departments — especially produce. However, the way customers shop these categories, specifically how it relates to national brand and private label purchases, may be changing.

The U.S. Department of Agriculture has imposed sanctions on National Produce & Farm Products LLC. The company, operating from Florida, failed to make prompt payment to two produce sellers in the amount of $152,035 for produce that it purchased, received and accepted in interstate and foreign commerce from January 2024 to April 2024, in violation of the Perishable Agricultural Commodities Act.

Cherry season is shaping up to be one to celebrate, and CMI Orchards is heading into the season with a lineup of programs designed to make summer shine. 

With more than 200 million pounds of Peruvian avocados expected to arrive in the United States this summer, Avocados from Peru is launching its most comprehensive marketing campaign ever, combining support for many of the nation's leading retailers with major sports partnerships, consumer sweepstakes, media activations, community outreach programs and patriotic celebrations designed to drive consumer demand throughout the season.