That Flower Feeling, the national marketing movement that’s inspired millions to enjoy flowers as an everyday self-care essential, announces a major milestone: TFF is now a fully independent, freestanding entity—no longer administered by CalFlowers. This powerful transition signals a new era for the floral sector and opens critical opportunities for industry-wide support and engagement.

What was shaping up to be a strong fall start for asparagus out of Mexico has been tempered by unexpected weather. Tropical Storm Mario brought surprise rainfall across several production regions, especially near Ciudad Constitución, Baja California Sur, resulting in a rapid end to older fields and lower yields on new ones.

Windset Farms was featured in the latest episode of Everything Electric: Fully Charged YouTube series titled Clean Energy Tech Is Changing the Way We Grow Food. The episode showcases how Windset is pushing the boundaries of sustainable agriculture through controlled environment innovations, highlighting how the company grows energy-efficient tomatoes and cucumbers using state-of-the-art greenhouses, precision farming, thermal curtain systems, water irrigation technologies and other sustainability practices.

Salix Fruits, a leading importer-exporter of fresh fruits, will once again participate in Fruit Attraction 2025, the premier international trade show for the fruit and vegetable sector, taking place Sept. 30 to Oct. 2 in Madrid.

Fruitist has a new partnership with 888 Midas, the strategic investment firm founded by Chicago Bears quarterback Caleb Williams.

At the heart of the collaboration is a shared belief: what you put in your body matters. Together, Fruitist, Williams and 888 Midas are partnering to elevate healthy snacking as a core pillar of everyday wellness. As a performance-driven athlete, Williams has long prioritized fueling with whole, functional foods to optimize his energy and longevity.

Save A Lot recently celebrated the return of the Save A Lot brand in 27 stores across Indiana, Ohio and Pennsylvania, after the stores had been improperly re-branded in 2024. Working to re-establish both high operational and financial standards, the stores once again offer local customers Save A Lot’s outstanding value on an assortment of fresh, affordable, healthy foods, along with high-quality, award-winning private label brands.