With the 2026 California avocado season nearly upon us, the California Avocado Commission is gearing up for the harvest, anticipating a very promotable crop and a consumer-relevant campaign focusing on sustainable farming, ethical practices and local sourcing of the fruit.

The onion market is now entering its seasonal transition as Northwest storage supplies begin winding down and fresh-run onions start moving out of Mexico and south Texas. Markets are currently soft on yellow and red onions as new crop volume competes with remaining Northwest inventories. White onions remain the exception, where supplies are tighter and pricing is beginning to firm.

Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, encourages the agricultural community to recognize and celebrate National Farmworker Awareness Week with free and impactful tools offered in its communications toolkit.

The future of fresh produce opportunity takes center stage at Viva Fresh 2026 as the Texas International Produce Association will have internationally recognized futurist economist Richard Kottmeyer as this year’s education session keynote speaker. Kottmeyer will kick off Viva Fresh’s Friday education programming on April 17 with a dynamic 90-minute session designed to challenge and equip produce industry leaders to think about not just opportunities for today, but for the decade ahead.

The Kroger Co. announced the return of its mega-sales event honoring customers with the retailer's hottest deals and exclusive savings during Kroger's Customer Appreciation Week running through March 17.

JOH is expanding its North Central produce coverage in the upper Midwest through the acquisition of leading produce broker The Fresh Connection. This strategic move welcomes a highly respected team with decades of proven produce experience to JOH’s already exceptional produce organization and further strengthens the company’s growing presence across the region.