Who’s leading the floral industry forward? Nominate them for IFPA’s 2025 award
Who’s leading the floral industry forward? Nominate them for IFPA’s 2025 award
Creativity, leadership and dedication are the hallmarks of the International Fresh Produce Association’s Floral Marketer of the Year Award. Nominations are now open, and IFPA invites all members of the floral supply chain to nominate a standout professional who is shaping the future of the mass-market floral industry.
What happens when your produce sales are steadily slipping through the cracks? Who usually notices it besides you? When this happens, it doesn’t take long before your boss comes knocking on your office door for an explanation.
Kristen Reid, executive vice president of