Keith Frosceno, who recently left the W. Newell & Co. in Champaign, IL, after about one year of service, joined Price Chopper in Albany, NY, July 31.

For many years Mr. Frosceno was vice president of produce and floral at Bozzuto's Inc. in Cheshire, CT. At his new company his title is senior category manager -- a new position -- and he told The Produce News, "I'll be involved in the produce procurement side of the business."

By now most people have heard of the bird flu that has spread across Southeast Asia and parts of Europe and the doomsday scenarios that the media have reported that could take place should the Influenza A/H5N1 virus become capable of being transmitted from human to human.

Potato industry veteran Bob Meek has joined Wada Farms Marketing Group as the operation's new chief executive officer.

Prior to his recent move to the Wada office in Idaho Falls, ID, Mr. Meek held the positions of vice president of potatoes and onions and of vice president of sales for tomatoes, avocados and vegetables with Del Monte Fresh Produce in Coral Gables, FL.

SAN MARTIN, CA -- Though the Christopher family has been farming in California since the 1880s, today's Christopher Ranch has grown to a position of prominence through the expertise of third-generation family member Don Christopher.

The company is celebrating 50 years in business, and at its annual dinner July 28 at the CordeValle resort, here, it marked the milestone.

WASHINGTON -- Without an agriculture trade deal in hand, some policy leaders are beginning to talk on Capitol Hill about simply extending the current farm bill for a few years rather than writing a new one.

Ocean Mist Farms has partnered with Agricola Quintana Inc. in Mexico's Mexicali Valley to create Baja Mist and together the two will grow Mexican product under the "Ocean Mist" brand name.

Until recently, Ocean Mist Farms, headquartered in Castroville, CA, contracted with growers to supply Mexican-grown items that typically fill in gaps in U.S. vegetable production.