Over the years I have read numerous reports and surveys on fresh fruit and vegetable consumption. In nearly all of them, in one form or another, respondents say they want to eat more fresh fruits and veggies. Want and do, of course, are two totally different animals. Some of the biggest deterrents usually include concerns over “getting a bad piece of fruit and not eating it.” When you buy a potato chips or pretzels you know what you are getting.

Organics have evolved from a niche offering into a core business driver for Four Seasons Produce, a shift that reflects both long-term vision and changing consumer demand.

The company’s commitment to organics dates back to its founder, David Hollinger, whose early interest in health foods helped shape the organization’s direction well before the category gained widespread traction.

Organic items continue to be a growth driver in fresh produce, and Mission Produce is seeing that reflected in its key offerings — avocados and mangos.

The Fresh Market announced two major digital enhancements, unveiling a revamped loyalty program and a newly redesigned mobile app as part of the company’s digital experience strategy.

The Fresh Market is reintroducing its loyalty program under a new name, TFM Rewards, reflecting the company’s focus on delivering greater value, personalization and convenience to guests.

These complementary launches represent the next evolution of The Fresh Market’s signature approach to guest service, offering enhanced benefits including:

Natural Delights is making a strategic shift in its business model to further support and grow domestic demand. As part of this evolution, the company will refocus its distribution primarily on the U.S. market while continuing to invest in category growth and consumer engagement nationwide.

If we step back and look at the landscape of public health in the United States, one thing becomes clear: schools represent one of the most powerful — and underleveraged — nutrition platforms we have.

Every single day, millions of children interact with federally supported feeding programs. Whether through the National School Lunch Program, School Breakfast Program or educational snack-based initiatives like the Fresh Fruit and Vegetable Program, schools are not just places of education, they are daily touchpoints for food exposure at scale.