Market Minute: Berry demand outpacing supplies

This past winter has really set produce crops into an uncontrolled situation that is driving produce directors and buyers crazy. After all, developing an ad program currently is quite a challenge with up and down supplies and costs. And some of the high-volume sales items have been either short, on a supply downtrend or unavailable.

Big sales volume items such as California strawberries, lettuce, broccoli,and like items were affected by cold temperatures, heavy rain and other weather-related causes. But the weather is settling down and the temperatures have been rising as we approach summer. This has started to bring on the crops as the days progress.

Let’s look at the berry market:

California Strawberries: Demand has been very light on a steady market. The berry supplies are steadily increasing with heavier growth on the plants. However, rain and cooler temperatures may have slowed some growth.   

This is an indication that the projected volume may experience a slight decrease, but this will all bounce back and there will be strawberries to promote as the weather has improved. 

Our strawberry growers are the best in the world and will have plenty of product for some great ad promotions as the crops start producing more berries.  

Other Berries: The market is steady. Blueberries, blackberries and raspberry supplies have eased up slightly. The California demand is more than the supply at this point. Improved weather and weeks ahead will be favorable. Watch the markets and plan any promotions accordingly.

Obviously, always communicate with your berry suppliers for more information. As you are aware, the markets can change in a flash.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].