Registration is now open for IFPA’s 2024 The Washington Conference, June 10-12 in Washington, DC. Produce and floral’s most influential public policy event moved to June to better align with the Congressional calendar and influence policymakers ahead of the election.

Mann Packing Co. is launching Real Mann’s Broccolini, an informational campaign to educate consumers, chefs and restauranteurs about the trademark status of the term Broccolini and to protect the company’s trademark for its baby broccoli — the first of its kind worldwide, with a distinctive taste and texture.

To support the company’s growing business, H-E-B finalized a land purchase for nearly 500 acres in Hempstead, TX, where the company has plans to build a distribution campus that will be developed in multiple phases.   

Harris Teeter and Consalo Family Farms teamed up to donate 48,000 pounds of mandarins after the success of the Mandarins Making a Difference campaign.

In the age of social media dominance, the battleground for consumer attention is fiercely competitive. For produce brands, the challenge lies not only in capturing attention but also in educating consumers who may not be familiar with the intricacies of the produce industry. This is where the concept of “edutainment” emerges as a winning formula. By blending education with entertainment on their social media platforms, produce brands can not only attract but also engage and inform a wider audience.