At the 2024 AIFD Annual Symposium, Brandy Ferrer of Bloom with Brandy captivated the audience with her presentation on the remarkable capabilities of AI for florists. Her insights unveiled how artificial intelligence can revolutionize the floral industry, making business management more efficient and effective.

The Raley’s Cos. has promoted Mike Gabbert and Donna Mendes, two longstanding leaders within the company.

Gabbert has been promoted to senior vice president, chief of human resources, leading all aspects of HR, including talent acquisition, benefits, compensation, leadership and development, and team member relations.

Four Star Fruit is looking forward to another strong Holiday grape season. Recognized for its exceptional sweetness and distinctive late-season profile, the Holiday variety is a highly sought-after seedless variety, easily identified by consumers nationwide.

Thx! has hired Jay Guzman as its new vice president of growth and gratitude. Guzman will play a pivotal role in building and expanding strategic partnerships with retailers, brands and growers across Thx!'s global network in this newly created role.

Ben B. Schwartz & Sons has more than a century worth of experience as a dependable name in the produce industry. Led by owners Jake and Drew Billmeyer, who took over the reins from their father, Chris Billmeyer, the company is a mainstay on the Michigan Produce Terminal in Detroit.

Part of the success is knowing when to bring in new and strong talent, and that’s something Ben B has been exceptional at.

Belonging to the family Plumbaginaceae, and cousin to the equally popular Statice, Limonium latifolium, Limonium platyphyllum or sea lavender, is an incredibly versatile and beautiful filler flower.