Global advocacy, innovation, climate, community among themes from 2024 IFPA State of the Industry address
Global advocacy, innovation, climate, community among themes from 2024 IFPA State of the Industry address
Kicking off the annual International Fresh Produce Association State of the Industry keynote with a recap of various advocacy victories in 2024 and concluding the session with the unveiling of a new policymaker-oriented campaign focused on the reality that IFPA and its global members Fight for Fresh. IFPA CEO Cathy Burns highlighted the impact fresh produce and floral has on people, plates and the planet.
Vidre+, a breakthrough technology that unlocks the full potential of the ethylene inhibitor 1-MCP, is now being introduced to growers, packers, shipper and retailers, who can all easily incorporate it into their operations to extend shelf-life of produce and floral items.