For 65 years, the American Floral Endowment has supported the growth of the floral industry by funding research, education and professional development that help the floral community adapt, innovate and thrive.

Established in 1961, AFE was founded to ensure a strong, sustainable future for floriculture through industry-driven investment. Since then, the endowment has provided more than $23 million for research, educational grants, scholarships and internship programs — support that continues to shape the industry.

Instacart is returning to the world's biggest stage with its second Super Bowl commercial. The 30-second spot introduces Instacart’s latest in-app product innovation, Preference Picker, which gives customers an easy way to select their banana ripeness. In the months ahead, Instacart will explore expanding Preference Picker to additional categories, such as options to select avocado ripeness.

That Flower Feeling, the floral industry’s national marketing initiative, announced that its “Just Add Flowers” campaign has surpassed 1 million digital impressions since launching in November.

The milestone coincides with the organization’s fifth year, reflecting the campaign’s expanding reach and growing influence. That Flower Feeling aims to position flowers as an everyday essential rather than a special-occasion purchase, an approach that has delivered measurable results.

In the world of produce logistics, Red Lab stands out for its youthful energy coupled with its willingness to tackle challenges head-on in this highly competitive and demanding field.

Founded in 2019 by University of South Carolina classmates Nick Macuch, Toby Skarke and Addison Miles, the company grew out of early exposure to the logistics world.

When Bee Sweet Citrus set out to create a new community event, the goal was not simply to host another race. It was to bring people closer to agriculture — both literally and figuratively — while investing in the next generation of industry leaders.

That vision came to life with the inaugural Farm-K, a run staged on farmland at Fresno State in partnership with the university’s Ag One Foundation.

At a time when the citrus aisle continues to crowd with value-driven offerings and private labels, Bee Sweet Citrus is leaning into something harder to replicate: time.

The company recently unveiled a refreshed look for its Heirloom Navel oranges, a brand rooted in mature groves, elevated eating quality and a growing expectation from consumers and retailers alike that premium citrus should look the part as well as taste it.