MONTEREY, CA -- John Killeen has rejoined NewStar Fresh Foods, based in Salinas, CA, to lead the firm's

Unlike the scorching heat the rest of the country experienced earlier this summer, temperatures on the West Coast remained cool until well after the Fourth of July, delaying the start of the fall strawberry season by as much as one month.

MONTEREY, CA -- Being three years into a recession has not dampened the momentum of the Produce Marketing Association's Foodservice Conference & Exposition, which celebrated its 30th anniversary at this year's show held July 29-31, here.

Just before the close of the exposition, PMA President Bryan Silbermann announced that attendance at the event was nearly 1,700 people -- a virtual tie with last year's record attendance. He said that it was also about 100 people more than what he was expecting.

The Philadelphia Wholesale Produce Market has added a veteran communications specialist to lead business development efforts.

Tad Thompson, who has worked primarily for The Produce News since 2002 covering the northeastern and

After 90 years and three generations of carrying on the family name, Wishnatzki Farms, a Plant City, FL-based grower-shipper, announced Aug 2 that it has changed its name to Wish Farms in an effort to further develop its focus on consumer branding.

During Major League Baseball playoffs in October, the Mexican Hass Avocado Importers Association will be conducting at aggressive promotional campaign tied to the playoffs and designed "to trigger new consumption occasions," according to a written statement from MHAIA furnished to The Produce News July 25.