The Fresh Produce & Floral Council is preparing to host its annual golf tournament on April 23 at Tustin Ranch Golf Club, with the event spanning the majority of the morning and afternoon. The tournament will be a scramble-format contest hosting 144 players with online registration  closing  the morning of April 23. The event will foster countless opportunities to interact with other produce and floral professionals during and after the competition.

The Association of Avocado Producers and Exporting Packers of Mexico (APEAM) announced the formalization of a Zero Deforestation Agreement with Mexico's Ministry of Environment and Natural Resources (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA), establishing a framework to ensure export-bound avocados meet environmental standards increasingly required in global markets.

Over the years I have read numerous reports and surveys on fresh fruit and vegetable consumption. In nearly all of them, in one form or another, respondents say they want to eat more fresh fruits and veggies. Want and do, of course, are two totally different animals. Some of the biggest deterrents usually include concerns over “getting a bad piece of fruit and not eating it.” When you buy a potato chips or pretzels you know what you are getting.

Organics have evolved from a niche offering into a core business driver for Four Seasons Produce, a shift that reflects both long-term vision and changing consumer demand.

The company’s commitment to organics dates back to its founder, David Hollinger, whose early interest in health foods helped shape the organization’s direction well before the category gained widespread traction.

Organic items continue to be a growth driver in fresh produce, and Mission Produce is seeing that reflected in its key offerings — avocados and mangos.

The Fresh Market announced two major digital enhancements, unveiling a revamped loyalty program and a newly redesigned mobile app as part of the company’s digital experience strategy.

The Fresh Market is reintroducing its loyalty program under a new name, TFM Rewards, reflecting the company’s focus on delivering greater value, personalization and convenience to guests.

These complementary launches represent the next evolution of The Fresh Market’s signature approach to guest service, offering enhanced benefits including: