National Mushroom Month moves to June
National Mushroom Month moves to June
Beginning this year, National Mushroom Month is moving to June to align with peak grilling season and remind shoppers that mushrooms are a versatile, year-round staple.
“Summer presents a strong opportunity for mushroom category growth, driven by grilling occasions and consumer interest in fresh, flavorful, healthy ingredients,” said Cristie Mather, vice president of marketing for the Mushroom Council. “Simple merchandising, education and meal inspiration can encourage shoppers to enjoy mushrooms in new ways and help drive incremental sales.”