Fyffes puts a spooky spin on pineapples this Halloween
Fyffes puts a spooky spin on pineapples this Halloween
Fyffes, a global pineapple and banana producer, is adding a spooky, tropical twist to Halloween by inviting consumers to carve lanterns out of pineapples instead of pumpkins.
The Halloween lantern tradition began in Ireland, where turnips were originally used. When Irish immigrants brought the custom to America, pumpkins became the carving favorite. Now Fyffes is reviving the idea with a tropical twist.
Working with retailers, Fyffes is encouraging shoppers to buy, carve and enjoy pineapples this Halloween.
“This initiative brings multiple benefits,” said Frank Burkhardt, chief commercial officer at Fyffes. “It aligns with our sustainability goals by reducing food waste, giving our sweet, juicy pineapples with bent crowns or scorched leaves a second life. It also boosts sales and engagement during a slower season, while encouraging families to enjoy pineapples as a fun, healthier Halloween option that can be enjoyed immediately.”
With strong retailer support and shopper enthusiasm, Fyffes believes the scary pineapple could become a new Halloween favorite for years to come.