Zespri nudges consumers toward daily fruit consumption
Zespri nudges consumers toward daily fruit consumption
A Zespri-commissioned survey of over 500 participants showed an overwhelming majority (93 percent) want to eat more fruits, but over one-third do not because they simply forget.
Zespri understands that integrating healthier eating choices into daily routines can be challenging. Inspired by pillboxes that remind people to take their medicine and supplements daily, Zespri just launched The Fruit Pillbox, its limited-edition packaging designed to encourage consumers to eat a kiwifruit each day.