For 40 years Carlos Capote has been a cornerstone of the J&C Tropicals team, generously sharing his deep knowledge of the produce industry, and greatly contributing to the company's success.

"Carlos is a wealth of knowledge. He knows more about the industry and its evolution than pretty much anyone here,” said Jessie Capote, CEO of J&C Tropicals.

As the sun shines brighter and the days get warmer, it’s time to spring clean your routine. March marks National Nutrition Month, urging us to look Beyond The Table when it comes to health and environmental impact. Daily choices, from breakfast to midnight snacks, have a ripple effect on the world around us.

The California Fresh Fruit Association hosted its 88th annual meeting March 10-12 at The Ritz-Carlton in Half Moon Bay. With over 200 people in attendance, the meeting provided the opportunity for membership to gather prior to the 2024 harvest season. The event featured the election of the board of directors and chairwoman, as well as industry and committee updates.

Attendees of the Southern Roots luncheon, which took place during SEPC's Southern Exposure, heard from from Kristen Hadeed, founder and CEO of the Human Leadership Program. Her presentation, Permission to Screw Up, dove into how it is okay to make mistakes, let go of perfectionism, reframe your relationship with failure and allow yourself to be human.

As California avocado growers begin to harvest their crop and packers start to move that product into commerce, they are being met with favorable marketing conditions because of very strong movement over the past couple of months. This is welcome news as the California crop has only been estimated at 208 million pounds, which makes it one of its smaller crops in recent memory.

Nelson Irrigation’s Rotator Technology has been field-proven for over 35 years. In the solid set market it has been used in a number of products with flows ranging from nine gph to 11 gpm and radius of throw from seven to 51 feet.