As we begin the transition from the Southwestern desert regions to Central California, the recent weather patterns have been conducive for growth rates of the various crops.

Continental Fresh LLC is celebrating World Water Day this week on March 22. Known for its deep grower relationships, the importer prides itself for connecting dependable growers to its retail, foodservice and wholesale customers in the U.S. market.

Nathan Wise has joined Sev-Rend as its director of sales for Texas and the Southeastern U.S.

Wise's appointment at Sev-Rend marks an exciting new chapter for the company. With two decades of experience under his belt, Wise brings a fresh perspective and innovative strategies to the team.

Getting it right is a year-round job. It’s not luck, it’s generations of experience in decision making and cultivation. G&R will tell you being a farmer is more than just knowing the right variety and season to plant. It’s a plan that has the right onion, for the right time, for the right field, for all the right reasons.

High-calorie meals like mac ‘n cheese, a burger with fries, pizza and fried chicken may feel comforting at first, but the feeling never lasts long. True comfort food mixes those classic, savory flavors with fresh, nutrient-rich produce that help our bodies feel good. A fresh take on comfort food is the perfect mix of nostalgia and nutrition!

The majority of Prima Wawona's land has been sold, and as suggested by a San Joaquin Valley grower in an October article on The Produce News, the sale was at a highly discounted price.