The global Easter market reached $110.2 billion in 2022, nearly 70 percent of US consumers plan to celebrate Easter in 2024. That makes this holiday full of potential if you’re ready to hop into action with some creative marketing! Rio Roses has eight proven ideas to help you:

The summer lettuce crop in Salinas, CA, usually lasts until late fall. Then the winter season transitional phase moves south to Arizona where the warmer conditions grow a new crop. The program cycles again back up to Salinas in the spring transition where the lettuce crop is replenished. This allows lettuce to be a year-round supply for the produce departments and consumers. The current lettuce market is getting tight during the transitional period from Arizona to California.

The 2024 Viva Fresh Expo is less than a month away and the team at the Texas International Produce Association is particularly thrilled about three highly engaging opportunities for attendees to experience the best of Houston while networking with their industry peers. With a lineup of special events tailored to provide exciting opportunities for education and team building, the Viva Fresh experience aims to go above and beyond the typical trade show expectations.

In the next year or two Babé Farms will be breaking ground on a new facility, according to Jeff Lundberg, CEO and owner.

“With this state-of-the-art facility, we aim to streamline our operations, enhancing efficiency and effectiveness while simultaneously focusing on improving product shelf-life,” said Matt Hiltner, marketing coordinator for the Santa Maria, CA-based company, adding that more details on the venture will be released soon.

The news comes following a better-than-expected 2023, which was a “huge” year for Babé Farms.

 Upside, the premier digital marketplace for brick-and-mortar grocers, announced a long-term agreement and an enhanced tech integration with Price Chopper/Market32, a prominent supermarket chain in the U.S. Northeast.