The American Floral Endowment announced that its annual fundraiser, R.I.S.E. to Support 2024, has far exceeded its goal, raising over $140,000 to support the floral industry.

Tropical Storm Debby continues to linger off the coast of South Carolina strengthening slightly over the warm water in the Atlantic. This system is expected to move onshore with the center reaching the coast of South Carolina tonight. Debby should then accelerate toward the Northeast on Thursday. This slow-moving system will continue to bring significant rainfall to the Northeast over the next few days as it moves through, exiting the region by Sunday. 

ZAG Technical Services is alerting agriculture businesses to a rise in sophisticated phishing schemes aimed at compromising email accounts and gaining access to sensitive information. As these threats become more prevalent, it is crucial for companies to stay vigilant and adopt best practices to protect themselves.

CMI Orchards said compelling new data showcased the excellent performance of Washington-grown. Results from an April study conducted in partnership with Category Partners show consumer test groups had rave reviews for EverCrisp in blind taste testing with one of its legacy varieties, Fuji.

Syngenta Flowers’ new Zydeco Fire Zinnia has been awarded a 2025 All-America Selections award. 

Henry Forrence, and others at Forrence Orchards, want to take a much more simplified approach to building awareness, sales and profits in the apples category.

With a four-generation family history of growing apples in New York, Forrence is pretty certain that it is time to focus on a sound business approach to winning the apple wars — against the competition and, more importantly, with winning over consumer hearts and minds.