Asparagus category management program available from PAIA
Asparagus category management program available from PAIA
The Peruvian Asparagus Importers Association in Miami has developed a category management program for Peruvian asparagus in an attempt to assist retailers in the increase sales of fresh asparagus.
The plan includes market summary, Peruvian industry facts, consumer positioning, category strategies, a monthly ad planner, suggested goals and objectives, key product and consumer demographics, purchasing facts and other important asparagus statistics.
The plan includes market summary, Peruvian industry facts, consumer positioning, category strategies, a monthly ad planner, suggested goals and objectives, key product and consumer demographics, purchasing facts and other important asparagus statistics.