The International Fresh Produce Association formed a new volunteer leadership council focused on controlled environment agriculture. The council will focus on opportunities available within the growing market and will be led by volunteer leader Abby Prior, chief commercial officer at Bright Farms, and IFPA staff liaison Vonnie Estes, vice president of Agfood Tech Innovation

EXPERIENCE UNIQUE FLAVORS

The Produce for Better Health Foundation kicked off its fourth annual National Fruits & Veggies Month — a celebration of everyone’s favorite and flavorful plants — fruits and veggies. With its successful track record reaching more than 100 million social media impressions each year during the month of September since NFVM’s 2019 launch, PBH also marks this month as an opportunity to elevate fruit and vegetable consumption to a national priority.

The explosive growth of controlled environment agriculture production has reshaped the landscape of fresh food production, and a panel of fresh produce industry experts will examine what the future of this $100 billion industry may look like in the coming years in the second educational session announced as part of the educational program for the upcoming Organic Grower Summit 2022 Presented by Western Growers and OPN, slated for Nov. 3-Dec. 1 in Monterey, CA.

Fresh Farms, a leading importer of Mexican produce based in Rio Rico, AZ, continually looks to improve its service to its customer base in North America and provide year-round supplies of its product line, including grapes, vegetables and melons.

Riveridge Produce Marketing markets fresh apples on behalf of many multi-generational growers—primarily in Michigan. “At Riveridge, we focus on providing quality produce with food safety in mind,” said Trish Taylor, marketing manager for the Sparta, MI-based company. “We utilize technology in both the orchard for growing flavorful, full-colored fruit and technology in the packing facility to be food safe and provide traceability.”