Customer appreciation is a fantastic approach to establishing relationships with your clientele and guaranteeing their continued loyalty to your company. We rely on so many customer interactions in the floral industry to make our business thrive – after all, where would we be without their support?! Showing love to our community and customers has become increasingly popular with small businesses. Here at Details, we have implemented a few ways we like to thank our members over the past few years.

Warm congratulations to Executive Director, Debi Chedester! She recently received the 2022 John H. Walker Award on Sept. 8 during the Society of American Florists 137th Annual Convention in Orlando, FL.

The John H. Walker Award was established in 1979 to honor the contributions of SAF’s former long-time Executive Vice President and recognizes floral association executives for the role they play as leaders of the industry.

Like many potato growers in Idaho, Wilcox Fresh is uncertain at this point what the season will bring. But one thing is certain — it has been a year like no other in recent memory.

“We’re basically in a wait-and-see situation with volume, and we’re hoping that yields aren’t too far off last year,” said Derek Peterson, vice president of sales and operations for the Rexburg, ID-based grower-shipper.

In September, in the greenhouse in the desert Hema Village in Inner Mongolia, dozens of colorful phalaenopsis flowers are blooming and growing vigorously, preparing for the upcoming festival time. According to the calculation of Hema Fresh consumption big data, with the coming of Teachers' Day, Mid-Autumn Festival and the national holiday, the flower market is gradually warming up. It is expected that during the festivals, flower orders will increase by more than two times compared with last year.

Superfresh Growers is all about the production process in delivering premium-grade apples. Operating orchards throughout Central Washington, the Yakima-based grower-shipper stands out as an industry leader within the apple category, offering year-round volume and high-quality control throughout it’s pack lines.

Colour Republic is dedicated to sustainable practices, environmental responsibility and strengthening the communities in which we live and work—devoted to making a real change in our world.