American Mushroom Institute rebrands to better reflect industry org
American Mushroom Institute rebrands to better reflect industry org
American Mushroom Institute is rebranding to American Mushroom, the trade association announced.
“Similar to our members, our name is our brand. American Mushroom better describes who we are and who we represent: our work is straightforward—we track, influence and monitor everything and anything that impacts or presents opportunities for mushroom businesses,” explained AMI President Rachel Roberts.