With volume up, now is the ideal time to promote Chilean cherries
With volume up, now is the ideal time to promote Chilean cherries
Chile has shipped 58 percent more volume to the U.S. compared to the same time last year, and Chilean cherry promotions have been in full swing since late December. In addition to point-of-sale material, videos, new recipes, custom digital ads and in-store merchandising support, the committee has engaged in several new programs, including influencer marketing and TikTok.