FPFC pulls off the Heist of the year!
FPFC pulls off the Heist of the year!
PASADENA, CA — The Fresh Produce & Floral Council held the Heist, Casino Night on Saturday Feb. 4 at the Langham Huntington Hotel, here.
Among the attendees were retailers from Albertsons, Grocery Outlet, Gaju Markets, Ralphs, Smart & Final and Stater Bros. Markets.
The first avocado promotion connected with the Super Bowl game was in the 1990s when Mexico became the big supplier. This year Americans will consume nearly 80 million pounds of avocados the weeks leading up to and for the popular football game. Avocados are a game favorite for its famous guacamole.
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