It’s trade show season, and while it’s easy to get tied up in the details and logistics of exhibit space, travel and hotel reservations, it’s important marketers leverage B2B marketing strategies to maximize impact before, during and after a trade show. These strategies can help build brand awareness, generate leads and maintain relationships with potential clients and partners.

Here’s a quick glimpse into each phase:

Pacific Trellis Fruit/Dulcinea Farms welcomed industry veterans Mike Walsh and Seymur Ashumov to its team.

HLB Specialties doesn’t claim to be the biggest provider of tropical fruits, but it does make a case for offering some of the finest and most unique items in the category, which has seen a surge in popularity the past three years.

Trinity Fruit Co. announced that Gunner White has been appointed to the role of corporate vice president. White has been working with Trinity in a sales role since 2014.

Taylor Farms and Earthbound Farm will be at the International Fresh Produce Association’s Global Produce and Floral Show in Anaheim, CA, at booth No. 2097 with numerous products featured within the New Product Showcase.

Berry prices appear to be leveling off as raspberries, blueberries and strawberries are down notably in price over the previous week. However, blackberries remain high. According to ProduceIQ, the supply of strawberries and raspberries is slowly increasing from Mexico and will steadily bring down prices over the next few weeks.