Village Farms Fresh has been serving retail, wholesale and foodservice markets the in United States and Canada since 1989.  And although the company’s legacy may be brief in comparison to other farming heritages established years earlier, 34 years is noteworthy.

This October, Avocados From Mexico, the No. 1 selling avocado brand in the U.S., is offering shoppers the chance to rally behind a super good cause with the purchase of the always good fruit.

For the third consecutive year, the brand is renewing its partnership with Susan G. Komen, the world's largest nonprofit source of funding for the fight against breast cancer.

Windset Farms is fresh off exhibiting at the IFPA Global Produce and Floral Show in Anaheim, CA, where it was thrilled to be recognized with the Best Island Booth in Produce Award.

Leading apple, cherry and pear producer Chelan Fresh released first annual sustainability and social responsibility report, the Joyfully Grown Commitment Report.

Where did potatoes come from? Historians claim they originated in South America by the Incas some estimated 1,800 years ago. They were discovered there by Spanish explorers where the potato eventually made its way around the world.

Raina Nelson, president of Westfalia Produce, was named winner of the International Fresh Produce Association's 2023 Frieda Rapoport Caplan Women’s Catalyst Award.