The 2026 Michigan asparagus season is beginning to take shape, with harvest now under way across the state and pacing influenced by recent weather conditions. As fresh volume begins to build and peak availability nears, the focus shifts to connecting with consumers and encouraging seasonal purchases.

As the specialty produce category continues to evolve in 2026, John Vena Inc. is finding opportunity in shifting consumer preferences, global sourcing and its strong roots in the Philadelphia market.

Inspired by Prince’s hit song “The Most Beautiful Girl in the World,” written in honor of his wife Mayte Garcia and women everywhere, “The Most Beautiful” rose has officially launched.

There’s some positive news in the produce industry. Although we’ve faced tight markets, rising trucking costs driven by higher diesel prices and weather challenges that cut crop yields, things are beginning to stabilize. As May transitions into summer, warmer temperatures are helping crops return to normal growth patterns. In several regions, supply volumes are slowly improving, though some areas remain limited. With favorable weather, production progress should continue in the coming weeks.

Church Bros. Farms has named Jeff Mendelsohn as director of foodservice sales, further strengthening the company’s leadership team and strategic focus on foodservice distribution and national accounts.

In his new role, Mendelsohn will focus on supporting Church Bros.’ broadline distributor business. He will also help lead the company’s regional sales team and support the continued growth of national account relationships.

Keystone Fruit Marketing, a division of Progressive Produce, is gearing up for an early June start for the Walla Walla sweet onion season.

Grown in a unique region and cultivated by third-generation growers, Walla Walla sweet onions are known for their exceptional sweetness and consistent quality.