Sunkist Growers launched a new digital content series — Peel Talk — designed to deepen consumer engagement and reinforce citrus’s role in everyday wellness, snacking and shared moments.

Building on the brand’s growing presence across digital channels, Peel Talk introduces original storytelling, culinary inspiration and interactive content that connects consumers more directly to citrus and the farmers behind it — while supporting engagement during peak California citrus season.

The International Fresh Produce Association and its member companies once again brought the vibrant colors and flavors of fresh produce and florals to the White House Easter Egg Roll, one of America’s most beloved traditions.

Food Export USA has added two new team members: Danyelle Thornton as marketing manager and Austin Warner as liaison. Both will be based out of Food Export’s Philadelphia office.

Fierman Produce Exchange has long been a fixture in the New York produce scene, with deep roots at the Hunts Point Terminal Market, one of the largest and most influential distribution hubs in the country. Operating in this market puts FPE at the center of a fast-moving, highly competitive environment that demands both precision and consistency.

Berg Hortimotive, part of the Royal Brinkman Group, has appointed Arie van Vliet as general manager effective April 1. With this appointment, the company ensures strong leadership and clear direction while further strengthening its focus on product development. Arie succeeds Bas Brinkman, who will continue to focus on the strategic development of the entire organization in his role as CEO of the Royal Brinkman Group.

The transition from desert lettuce in Yuma to Salinas Valley has begun. Salinas Valley, which produces about 70 percent of California’s lettuce, is recognized for its quality. It is also known as the salad bowl of the world where superior quality lettuce is grown. The transition requires relocating equipment and workers, often including a brief stop in Huron, CA. This can affect quality until operations are fully settled in Salinas. April weather plays a role in the transition.