Valentine’s Day is always a major holiday for the floral industry, and if last year’s trends continue, we could be looking at the biggest Valentine’s Day ever. To help florists know where to focus marketing efforts, Rio Roses provided five key trends you need to know about from 2023:

Weather is one of the most popular daily topics and is a neutral subject that people discuss. We talk about it every day within the produce industry because it plays a major role in growing, harvesting and shipping fresh produce to wholesalers and retailers everywhere in the world.

In the ever-evolving landscape of the apple industry, Stemilt Growers stands as a testament to adaptability, innovation and a commitment to sustainability. Brianna Shales, director of marketing for Stemilt, provided insight into the company’s journey, highlighting its milestones and focus on meeting consumer demands.

Around 32 percent of the energy used in the whole food supply chain is for distribution and processing, according to a report released by the Environmental Protection Agency in October 2023. Distribution and processing is also the stage that most post-harvest loss happens — as much as 30 percent in America, according to recent statistics.

Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, concluded its most-recent programming season with incredible numbers as a result of support from key industry partners.

Salix Fruits first began importing citrus to the U.S. in 2015, focusing initially on lemons from Argentina. Founded by Juan González Pita and Luis Elortondo, the company has a combined experience of more than 100 years in the fresh fruit industry.

The company’s portfolio includes 25 fruit items, although in the U.S. it focuses on the consistent supply of imported citrus.