On Wednesday, March 20, the Fresh Produce & Floral Council hosted the first Southern California luncheon of 2024 at the Sheraton Cerritos in Cerritos, CA, with over 170 members in attendance. This luncheon featured Master of Ceremonies Billy Pasos of 99 Cents Only Stores and guest speaker Rebeckah Adcock of IFPA, along with FPFC Chair Kristen Reid of MIXTEC Group.

After years of close cooperation for the production of unrooted cuttings for the HilverdaFlorist Dianthus pot series, HilverdaFlorist and Dümmen Orange are ending its licensing agreement. This collaboration has been a main driver in the production and sales of unrooted cuttings for potted Dianthus, including the Sunflor, Beauties, Olivia, Odessa and Kahori Series, for the North American market.

The global Easter market reached $110.2 billion in 2022, nearly 70 percent of US consumers plan to celebrate Easter in 2024. That makes this holiday full of potential if you’re ready to hop into action with some creative marketing! Rio Roses has eight proven ideas to help you:

The summer lettuce crop in Salinas, CA, usually lasts until late fall. Then the winter season transitional phase moves south to Arizona where the warmer conditions grow a new crop. The program cycles again back up to Salinas in the spring transition where the lettuce crop is replenished. This allows lettuce to be a year-round supply for the produce departments and consumers. The current lettuce market is getting tight during the transitional period from Arizona to California.

The 2024 Viva Fresh Expo is less than a month away and the team at the Texas International Produce Association is particularly thrilled about three highly engaging opportunities for attendees to experience the best of Houston while networking with their industry peers. With a lineup of special events tailored to provide exciting opportunities for education and team building, the Viva Fresh experience aims to go above and beyond the typical trade show expectations.