NWPB keeping it simple with Simply Watermelon campaign
By
John Groh
NWPB keeping it simple with Simply Watermelon campaign
By
John Groh
As the calendar flips to June and the mercury begins to climb, watermelon sees a surge in popularity as people turn to the popular summertime fruit to help keep cool and stay hydrated.
But it doesn’t hurt to remind consumers that watermelon is nutritious and versatile, and something that should be on their everyday shopping list.
The National Watermelon Promotion Board looks to keep watermelon top of mind for consumers with its Simply Watermelon campaign.
A core value of the