In an effort to continue to increase support for important research, education and other floriculture programs to advance in the industry, the American Floral Endowment has launched its annual fundraising campaign running May 15 - June 28 with a goal of $100,000 in industry support. 

HILLSDALE, NJ — Jersey Fresh is celebrating a significant milestone in 2024, marking its 40th year promoting fruits and vegetables from the Garden State. On May 21, that achievement was at the center of the Eastern Produce Council’s annual Jersey Fresh barbecue held at Demarest Farms, here.

Fresh Farms announced a significant milestone in its journey of growth and expansion with the recent acquisition of a new farm in California. This expansion will allow the company to grow its California program as soon as the Sonora deal starts to wind down.  

As long-time merchants on the Philadelphia Wholesale Produce Market, TMK Produce is a trusted name in the business and believes being in the city has been a big part of its success.

John MacDonald has been named vice president of marketing for The Giant Co., effective immediately. He will report directly to John Ruane, president of The Giant Co.

“John is a passionate and talented marketer, with a knack for building dynamic teams that deliver creative and strategic marketing initiatives to drive results,” said Ruane. “With his extensive knowledge of both our business and customers, I’m excited to see how John will elevate The Giant Co. brand and deepen the relationships we have with our loyal customers.”

The California Avocado Commission initiated its annual June is California Avocado Month marketing program with media outreach and announcement activities in May. The organization continues its What’s Inside a California Avocado advertising and social media campaign spotlighting the California difference and focusing on communication of locally grown and sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June.