The crop shift from one farming area to another is in a conversion phase. This has caused a slightly lighter supply of some items that may last until the middle of January. However, there should be some steady items available to promote in ads right now.

Family-owned Wada Farms, one of the nation’s largest suppliers of fresh potatoes, onions and sweet potatoes, is headed to the New York Produce Show where it will be showcasing its entire commodity and services portfolio.

“The New York Produce Show always is a fun and exciting venue to exhibit at for Wada Farms,” said Eric Beck, director of marketing for the Idaho Falls, ID-based company. “We look forward to having discussions with new and current customers on how we can best service the needs of a demanding and dynamic supply chain.”

Mission Produce Inc. announced the rollout of the second part of its Discover the Mission Advantage campaign to highlight its diversified global sourcing strategy, starting at the New York Produce Show. Mission Produce holds long-standing relationships with top growers around the world, is vertically integrated in four premium growing origins, and implements precision farming to provide a year-round supply of high-quality avocados and mangos.

FullTilt Marketing, a premier firm specializing in agriculture, fresh produce and specialty food industries, announced strategic enhancements to its team. The company is proud to welcome Olga Sacal as the new marketing and events specialist, and is celebrating the well-deserved promotion of Jen Velasquez to vice president of marketing.

Cited for a being a pioneer in the organic farming world, Rod Braga, president and CEO of Braga Fresh, was named the 2023 Organic Grower Summit Grower of the Year at its show in Monterey, CA, Nov. 29-30.

The U.S. Department of Agriculture, the Environmental Protection Agency and the Food and Drug Administration jointly published for public comment the Draft National Strategy for Reducing Food Loss and Waste and Recycling Organics. The strategy outlines targeted actions by USDA, EPA and FDA to prevent food loss and waste in order to mitigate the environmental repercussions of wasted food, including its impact on climate.