In the Trenches: The power of suggestive selling for impulse purchases
By
Ron Pelger
In the Trenches: The power of suggestive selling for impulse purchases
By
Ron Pelger
What makes a customer buy something that they didn’t plan on buying? Oft times shoppers are actually persuaded into making that purchase before entering the store.
When is the last time you were drawn to a product display because of its uniqueness? Was it powerful enough to suddenly urge you to make a purchase? If so, you fall within the 70 percent of consumers who are influenced by impulse buying.