Whole Foods survey shows keys to Gen Z sales
Whole Foods survey shows keys to Gen Z sales
Gen Z consumers are placing an overwhelming emphasis on both sustainability and quality in their grocery products, and many are willing to spend more to support brands that reflect these values, according to a recent YouGov survey.
These findings are part of a new survey that examines Gen Z food, health and grocery shopping preferences, which was conducted independently by YouGov on behalf of Whole Foods. The national online survey sampled 1,023 adults between the ages of 18 to 27 in the United States.