Herndon Farms and SuperFit Greens launched updated packaging, now featuring recyclable materials and a standout modern design. This new look not only enhances product visibility on shelves but also reinforces the brand's commitment to sustainability.

The redesigned packaging showcases the vibrant leafy greens in a way that allows consumers to easily see and identify the product. The fresh aesthetic aligns with SuperFit Greens' mission to provide nutritious options while promoting environmental responsibility.

Wada Farms, a family-owned supplier of fresh potatoes, onions and sweet potatoes, has long-standing partner relationships throughout the U.S. and in countries around the world.

Organics have been part of the Wada portfolio for more than a decade.

The opening reception of the Southwest International Produce Expo set an inviting tone for the industry event at the JW Marriott Starr Pass Resort & Spa in Tucson, AZ. The event brought together growers, shippers and fresh produce professionals in an intimate, desert-themed setting perfect for networking and conversation. Attendees enjoyed an evening filled with lively exchanges, live music and complemented by delicious food and drink. The relaxed and professional atmosphere effectively kick-started a dynamic conference focused on the fresh produce industry.

Donald (Don) John Valpredo, a lifelong champion of agriculture, businessman, founder and impetus behind Bako Sweet’s entry into the sweet potato business, died Oct. 31, while on vacation overseas. Mr. Valpredo was 85.

Ocean Mist Farms has long been a trusted source for premium, fresh produce, and recently introduced its latest innovation: ready-to-cook meal kits designed for consumers seeking quick, healthy and delicious family meals. 

World renowned chef and humanitarian José Andrés once stated at a conference I attended that the most important source of energy on earth is the food that we eat. This profound statement rings true on multiple levels. Food is not just sustenance; it embodies community, economy, health and love. Currently, a transformative movement is reshaping the way our society fuels itself — a shift that is imperative for the survival of our species and the preservation of our planet.