NatureSweet donated 3.5 million pounds of fresh produce to food banks throughout North America in 2024, providing vital support to those in need. The donated tomatoes, cucumbers and sweet peppers were distributed to food banks in both the United States and Mexico, providing more than 2.9 million meals.

The New York Apple Association is kicking off the new year by launching its new consumer campaign for 2025, “The Big Flavor: Wellness Never Tasted So Good” with New York state apples. The campaign includes social media content, entertaining videos featuring Bob for Apples from the NYAA 24/7 virtual news desk, apple nutrition from Kelly Springer, registered dietitian and NYAA spokesperson, and a series of healthy recipes and usage ideas for New York apples.

Florida Radish, a proud part of the Florida Vegetable Exchange, launched its new Instagram page, @FloridaRadish. This vibrant digital hub will showcase Florida-grown radishes' crunch, versatility and bold flavor, connecting with chefs, foodservice professionals, retail buyers and radish enthusiasts alike.

The fresh produce industry moves quickly. Fruits and vegetables have to move from fields to grocery store shelves while maintaining the peak of freshness, taste and quality. As those in the industry continue to seek Enterprise Resource Planning systems that are intuitive, efficient and capable of meeting the demands of the fresh produce industry, the Fresha team found their perfect fit.

Naturipe Farms is experiencing peak organic blueberry volumes from early December 2024 through February 2025. The volumes, originating from Naturipe’s South American growing operations in Peru and Chile, are among the highest quality in taste and appearance and will resonate well with retailers and customers alike.