This Cinco de Mayo, ¡Yo Quiero! Brands is turning up the heat with an exciting marketing and PR campaign designed to solidify the brand as The Ultimate Dip Destination for consumers and retailers alike. Putting the cinco in Cinco de Mayo, ¡Yo Quiero! is unleashing a fiesta of five creative activations to make sure their dips take center stage at every celebration.

Earthbound Farm has partnered with Instacart to launch a high-impact Earth Month campaign aimed at inspiring healthier, more sustainable choices.  

Jay Mahabir has been named SpartanNash's vice president of retail operations, effective immediately. Mahabir will oversee retail operations at nearly 200 SpartanNash-operated stores in 10 states. He will be focused on leading an excellent in-store and online experience for associates and shoppers.

Crystal Valley Foods launched its newly redesigned website and a bold new logo. The updates mark a significant step forward in the company’s commitment to innovation, accessibility and brand evolution.

Fresh Express unveiled a refreshed brand identity, signaling a new era for the category leader. With a modernized logo, thoughtfully redesigned packaging and a strategic vision rooted in fresh quality, taste and health, Fresh Express is reaffirming its position as a salad expert and setting the stage to connect with a new generation of salad lovers.

Trinity Fruit Co. has added a new flavor to its Squeezed Juice brand lineup, Cranberry. This unique refrigerated cranberry juice is a premium blend of 100 percent pomegranate juice and cranberry juice with no added sugar, no artificial flavors, no water added and never from concentrate. 

This flavor is now available in seven- and 11-ounce single-serve bottles, as well as 32-ounce multi-serve bottles.