HilverdaFlorist has signed a license agreement with Raker–Roberta’s Young Plants in Litchfield, MI. Since Aris Horticulture Inc. has contracted the sale of Aris-Green Leaf Plants greenhouse and real estate. HilverdaFlorist will transfer the complete Dianthus program from Aris-Green Leaf to Raker-Roberta’s within the next six months.

SpartanNash has named Matt Plumb vice president of marketing, retail banners, effective immediately. In the newly created role for the company, Plumb will lead shopper-focused marketing strategies for SpartanNash's portfolio of nearly 200 company-operated retail stores, defining brand architecture and a differentiated experience for each banner based on shopper insights.

While many California-grown citrus varieties are nearing the end of their season, the Bee Sweet Citrus team reports that Star Ruby Grapefruit will be available through summer.

The Southeast Produce Council’s STEP-UPP Foodservice Class kicked off its summer tour last week, providing participants with immersive, hands-on experiences designed to deepen their understanding of the produce industry and strengthen grower partnerships.

At Procacci Bros., it is much more than simply offering its customers high-quality produce.

Other factors, including great customer service, in-store support, price protection and even writing ads that help move product through stores play vital roles in the Philadelphia-based company’s strong relationship with the trade.

Wonderful Pistachios is turning up the flavor and the fun with its newest marketing campaign, The Don’t Hold Back Snack. Designed to fuel excitement and drive demand in anticipation of a record-setting California pistachio harvest this fall, the campaign features a simple and cheeky message: Wonderful Pistachios is the craveable snack that’s too good to be “good” for you.