Marketing Plus, a trusted partner in food and agriculture marketing for more than 40 years, announced today it will merge with HYPHEN (formerly JP Marketing), a Central Valley-based agency known for providing creative strategy and behavioral science-backed brand solutions for 30 years. Beginning July 1, the combined agency will operate under the HYPHEN name.

HilverdaFlorist and DIEM Breeding, the Italian breeder of Hibiscus Rosa Sinensis, have announced a strategic partnership for the worldwide sales of Hibiscus series D-Tahiti. In this partnership, HilverdaFlorist will take on the cutting production and commercial activities, while DIEM Breeding will focus on the further breeding of this high-quality Hibiscus line.

The key, said Bill Nardelli, Sr., is to encourage repeat purchases.

That is what officials at Nardelli Lake View Farms strive to do with every one of their 80 or so commodities they produce at its Cedarville, NJ-based operation.