The Michigan asparagus season concluded with decent volumes perfect for summer barbecues and grilling. To increase the bottom line, the Michigan Asparagus Advisory Board developed unique marketing strategies, including retail promotions, influencer program, farm tour, recipe development and digital advertising.

Royal FloraHolland CEO Pieter Bootsma will be temporarily unavailable due to health reasons, as he recovers from a brain haemorrhage. His condition is steadily improving, and he remains responsive and optimistic about making a full recovery.

Top Brass Produce, which handles all aspects of its table grape production, from harvesting through sales, is optimistic for this season’s crop as California’s Central Valley harvest starts.

Life would be the pits without cherries.

In 1954, Mastronardi Produce emerged as a pioneer of North America’s commercial greenhouse industry, setting out to grow fresh, delicious produce year-round.

Calavo Growers Inc. has introduced distinctive new PLU stickers for its largest avocado sizes. These vibrant, oversized labels are designed to prominently feature Calavo's Super Jumbo avocados, enhancing their visibility and appeal on retail shelves.

The new labels measure 36 millimeters by 26 millimeters, a size specifically chosen to correspond with the larger fruit.