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Baldor partners with Farm to People to enhance delivery offerings

Baldor Specialty Foods partnered with Farm to People in order to provide home chefs with better access to Baldor’s exceptional selection of products — just in time for the holidays.

Baldor first began offering home delivery during the COVID-19 lockdown in 2020 as a way to ensure food access for local communities while also keeping the company’s employees working. As Baldor’s traditional restaurant and retail business has picked up again, the company sought a way to continue to satisfy the needs of the individuals and families who came to love Baldor’s home delivery while also meeting the growing demand from traditional clients. This new partnership with Farm to People will allow home chefs to purchase home-kitchen-sized quantities of Baldor foods, with the same white-glove service they had come to expect from Baldor.

“When we opened up for home delivery in 2020, we were blown away by the response — and we remain immensely grateful for the customers’ orders that sustained us in a difficult time for the restaurant industry,” said Benjamin Walker, senior vice president of sales, marketing and merchandising, who helped lead the company’s pivot. “Even as our traditional business has returned, we knew we needed to find a way to continue to satisfy and delight our loyal home-delivery customers. Partnering with Farm to People was a no-brainer since the company has the infrastructure to support these smaller orders and shares a similar mission to our own, of sourcing the very best food from the very best farmers and makers.”

Through Farm to People, Baldor customers can now enjoy Baldor’s assortment of premium products, including its top-of-the-line produce.

“We can’t wait to welcome Baldor home delivery customers to our transparent, locally focused, sustainable shopping experience,” said Michael Robinov, co-founder and CEO of Farm To People. “Baldor and Farm to People are all about delivering fresh, sustainably grown foods in the most efficient and convenient way possible. Together, we will explore new and seasonal foods that will be the pride of the home kitchen.”

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