AWG kickstarts 2026 with new products
AWG kickstarts 2026 with new products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc., is adding 63 new items to its product portfolio in the first quarter of 2026. The curated rollout across the Best Choice, Superior Selections by Best Choice, Tippy Toes, TopCare and Simply Done brands reinforces the company’s commitment to providing independent retailers with quality, on-trend products that provide exceptional value.
“Our goal with product innovation is to provide AWG member retailers with a lineup that resonates with the way families eat and live today,” said Emily Detwiler, vice president of AWG Brands. “Whether it’s the kid-centric convenience of our Kid-Ventures line or the gourmet flair of our Superior Selections by Best Choice salad toppers, AWG Brands is dedicated to delivering national-brand or better quality at a price point that supports the independent grocer and their customers.”
The expansion reflects a data-driven approach, focusing on categories where shoppers seek quality in everyday items, but at competitive price points. It also emphasizes the growth of the elevated segment through the Superior Selections by Best Choice brand, which provides shoppers with easy ways to upgrade their home-cooked meals.
“Our strategy is centered on providing AWG members with a competitive edge through product innovation that helps improve their bottom line,“ said Tye Anthony, chief merchandising and marketing officer of AWG. “By prioritizing private brand growth, we are empowering AWG members to capture higher margins and drive long-term profitability with value-driven alternatives that provide shoppers significant savings over national brands.”