The Pride of New York Program?s marketing campaign, entitled "Portraits in Pride," promotes consumer awareness of the Pride of New York brand through the generations of family farms and food processors that have made New York state one of America?s leading suppliers of food and agricultural products.

Sy Katz Produce Inc. has moved its sales and administrative departments into new offices in Boone, NC.

Sy Katz founded the company in the early 1940s; in 1984, Owen Margolis took over ownership. Although the firm is a substantial force in the Florida fresh produce market, it maintains its headquarters in Boone.

Keystone Fruit Marketing in Greencastle, PA, announced the hiring of Dan Borer, who will handle sales from the company?s Northwest Divisional office located in Walla Walla, WA.

Formerly senior sales manager for Seald Sweet LLC in Vero Beach, FL, Mr. Borer brings a wealth of produce sales and marketing experience in the areas of citrus and sweet onions.

Nearly a year after Paramount Farms announced a massive recall of millions of raw almonds and after negotiations failed to reach a settlement, two law firms have sued the company on behalf of plaintiffs who said they got ill from eating the company?s almonds.

At their annual meeting on March 24 in Monte Vista, CO, grower-shipper members of the Colorado Potato Administrative Committee took an in-depth look at several issues affecting both of the state?s potato-growing areas.

BOSTON - If the well-worn but nevertheless crucial idea of "satisfying your customer" is still the key to success for any business, then attendees of the New England Produce Council?s expo heard a dynamic and magical presentation that told them exactly how to get that key.