Grandma’s refrigerator held the key to Sunrise Fresh's success
By
Seth Mendelson
Grandma’s refrigerator held the key to Sunrise Fresh's success
By
Seth Mendelson
Who knows what you’re going to find in the back of grandma’s refrigerator.
For the people who run Sunrise Fresh Dried Foods, it turned out to be the key to the success of the Stockton, CA-based family-owned farm and vertically integrated dried fruit manufacturer.
The story goes that in 1996 Jim Samuel and Ernie Podesta were operating their family’s farm and fresh cherry packer and maraschino cherries facility. Ernie wanted to find new uses for cherries deemed not high-enough grade for the fresh market.