Industry Viewpoint: Nourishing communities through strategic donation opportunities
By
Nicole Nelson Miller, director, commodity foods - produce, Feeding America
Industry Viewpoint: Nourishing communities through strategic donation opportunities
By
Nicole Nelson Miller, director, commodity foods - produce, Feeding America
For tens of millions of people facing hunger across the country, fresh fruits and vegetables are among the most sought after foods, and sometimes among the most difficult to access consistently. When produce companies and growers choose to donate surplus, that choice has a direct and meaningful impact on families in need of fresh, nutritious food that supports their health and well-being. The question is not whether that surplus can do good, it is how to make sure it gets there.
For retailers, sustainability is no longer a side conversation. It is a shelf strategy, a sourcing decision and a point of differentiation that shoppers expect to see backed up with real proof.